The collaborations come with a marketing campaign that includes a series of “Fun in the Sun” YouTube videos featuring the cast of characters from the series. Videos sponsored by Blue Lizard Australian Sunscreen feature Elmo, Cookie Monster and Abby Cadabby modeling healthy summer habits with the help of products from partners.
New partners include:
Blue Lizard (sunscreen inspired by Elmo and Cookie Monster);
DIFF (eyewear including protective sunglasses and blue light glasses);
Green Toys (eco-friendly toys such as an Elmo’s Wagon, Watering Can and Abby’s Garden planting kit) and
Tervis (insulated tumblers and sippy cups).
“Summer is a great opportunity for families to enjoy the outdoors and spend extra time together,” says Gabriela Arenas, vice president, licensing, North America, Sesame Workshop. “We’re pleased to collaborate with our partners on new content, products and resources that will keep families happy and healthy through all their summertime adventures–with a little help from their ‘Sesame Street’
The summer collaborations add to “Sesame Street’s” already busy year. A
based on the series was announced last month.
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