'Sarah & Duck' Play for Plush, More

BBC Studios has signed a deal with 8th Wonder to create a line of wooden and plush toys for the U.K. market inspired by the CBeebies series “Sarah & Duck.”

License Global

January 4, 2019

The agreement will see 8th Wonder produce the series’ first wooden toy range, which will include wooden dominoes, blocks, sound puzzles, a skittles set and a train set.

Earlier this year, BBC entered into similar agreements for wooden toys based on its programs "Hey Duggee" and "Something Special."

The softlines will include talking plush, the first to launch for the brand since 2014.

“We're excited to be continuing our partnership with 8th Wonder and creating a beautiful range of toys for ‘Sarah & Duck,’” says Julie Kekwick, senior licensing manager, BBC Studios. "The wooden toy range and plush range are fantastic additions to our range of ‘Sarah & Duck’ toys, and we’re looking forward to launching them later this year.”

Both lines are set to roll out at retail in spring/summer 2019. The third season of “Sarah & Duck” is currently airing on CBeebies in the U.K. and on a host of other networks around the globe.

A live show titled "Sarah & Duck’s Big Top Birthday" is currently touring Australia.