Sambro International has announced a partnership with ViacomCBS Consumer Products and Pinkfong to produce a range of children’s products for the Baby Shark brand. 

The range will include painting sets, doughs and inflatable play products. Items in the collection cover arts and crafts, novelty and outdoor products. 

“We are delighted to be continuing our long running partnership with ViacomCBS Consumer Products and are excited to be diving into the exciting world of Baby Shark,” says Tony Hicks, chief executive officer, Sambro.

The line will hit the shelves in the spring of 2021, around the same time that “Baby Shark’s Big Show” will launch on Nick Jr.

“In 2021 Baby Shark dives from YouTube onto Nick Jr. with, ‘Baby Shark’s Big Show’; a new animated series featuring an array of new characters, a humorous script and songs that are just as catchy as the original,” reports Venetia Davie, vice president, ViacomCBS Consumer Products U.K. “We are thrilled to be working with Sambro and Pinkfong to expand the world of Baby Shark and create innovative new products that will be hitting homes, gardens, swimming pools and the great outdoors early next year.”

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