Rainbow has been named the exclusive global consumer products licensor of “Fate: The Winx Saga,” the new Netflix original live-action series available on the platform in 190 countries.
“Fate: The Winx Saga” is Netflix’s six-episode live-action reimagining of the “Winx Club” animated saga, an evergreen brand. Netflix’s live-action series follows the coming-of-age journey of five fairies attending Alfea, a magical boarding school in the Otherworld where they must learn to master their powers while navigating love, rivalries and the monsters that threaten their very existence.
“We are extremely happy,” says Iginio Straffi, founder, Rainbow and creator of “The Winx Club” cartoon. “The success of ‘Fate: The Winx Saga’ across the globe continues to show the great strength of the Winx brand. We could feel the excitement from the Winx fans who have supported us over the last 17 years and ran to watch the Netflix series during its debut weekend during the last few weeks. I hope the series will remain popular on Netflix for a very long time, and in the meantime, we’re hugely delighted that the magic between the brand and a new challenge has happened once again.”
Rainbow has revealed the first license is an official novel of the series, written by Ava Corrigan. Publishing partners include Mondadori for Italy, Scholastic Books for the U.S., Hachette for France, RBA for Spain and Latin America, Loewe Verlag for Germany, Epsilon for Turkey and AST for Russia. Among other first deals already inked include fashion and apparel through Don’t Call Me Jennifer.