'Rainbow Rangers' Wrangles New Deals

Genius Brands International has secured four new licensing deals for its animated series “Rainbow Rangers.”
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License Global

November 29, 2018

'Rainbow Rangers' Wrangles New Deals

New partners include:

  • Cra-Z-Art for crafts and activities;

    • Esquire Footwear for shoes and other footwear;

      • Integrity Vitamins for chewable vegan gummy vitamins based on the series’ characters and;

        • Townley Girl for a youth-oriented cosmetic as well as health and beauty items.

          “We are thrilled with the response from licensees who are clamoring to be associated with this fresh, colorful and exciting new preschool brand,” says Lloyd Mintz, senior vice president, global licensing, Genius Brands. “There is already an amazing consumer awareness for the brand, heightened by the premiere on Nick Jr., of course. And once the licensing program launches at retail outlets throughout the country--starting in back-to-school 2019 with over 300 product SKU’s coming to the marketplace--we fully anticipate ‘Rainbow Rangers’ will be among the top ‘must have’ consumer products for children of all ages throughout next year.”

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