Rainbow Launches Licensing Strategy for ‘Winx Club’

The evergreen property has a new licensing and marketing strategy aimed at young adults.
License Global

March 12, 2021

winxnews.png

Rainbow Group announces the launch of a global marketing and licensing strategy for the brand extension of its international series “Winx Club,” targeting young adults. 

Viewers of “Winx Club,” which first aired in 2004, fans are now young adults in their twenties. Rainbow’s in-house design team has created various style guides and a lookbook to support its global strategy for consumer products focusing on teenage girls and young adult female audiences, with initial specific focuses on fashion, accessories, beauty, and makeup. 

To support the new consumer products strategy, a variety of marketing, PR and digital activities will ensure the engagement of both evergreen fans and new audiences worldwide. Additionally, the cooperation with Netflix and the timing of the launch of “Fate: The Winx Saga” aligns with Rainbow’s new young adult CP strategy. 

Licensed products for the new strategy will roll out in the coming months.

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like

Loading..

Report

Loading..

This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.