Rainbow Launches Licensing Strategy for ‘Winx Club’

The evergreen property has a new licensing and marketing strategy aimed at young adults.

March 12, 2021

Rainbow Group announces the launch of a global marketing and licensing strategy for the brand extension of its international series “Winx Club,” targeting young adults.

Viewers of “Winx Club,” which first aired in 2004, fans are now young adults in their twenties. Rainbow’s in-house design team has created various style guides and a lookbook to support its global strategy for consumer products focusing on teenage girls and young adult female audiences, with initial specific focuses on fashion, accessories, beauty, and makeup.

To support the new consumer products strategy, a variety of marketing, PR and digital activities will ensure the engagement of both evergreen fans and new audiences worldwide. Additionally, the cooperation with Netflix and the timing of the launch of “Fate: The Winx Saga” aligns with Rainbow’s new young adult CP strategy.

Licensed products for the new strategy will roll out in the coming months.