Rainbow Group and ToonzMedia have inked a partnership to produce a contemporary children’s series based on Carlo Collodi’s masterpiece “The Adventures of Pinocchio.”
“Giving life to a world classic is always a challenge, but at the same time very exciting as well,” says P. Jayakumar, chief executive officer, ToonzMedia. “We are happy that Toonz has got a great partner in Rainbow to take up this challenge and deliver Pinocchio as a top-notch series with very high-quality content. I am sure kids across the world will love and enjoy this show.”
The 26 x 12’ CGI show is expected to hit the small screen by the end of this year and will be targeted at 4-to-7-year-olds.
“The new Pinocchio I imagined speaks to children in a light-hearted, educational way and empowers their dreams,” says Ignio Straffi, founder and chief executive officer, Rainbow Group. “Families will love this compelling series and kids will find their new TV hero in Pinocchio. We are glad to partner with Toonz, combining the great expertise of both our solid and international teams, which will be indeed an asset of this great production for a worldwide audience.”