Licensing partners include Rizzoli for 2020 and 2021 calendars; Beekman 1802 for a collection of high-end gift toiletries based on the in-world brand Rose Apothecary; Hi-Line, which has an official web store now live at
and which supports the ongoing live shows with tour merchandise; and Funko for a range of Pop! vinyl figures based on the main characters from March. UGC and fan art designs are also available direct-to-consumer through Redbubble.
Further deals currently in negotiation include apparel, publishing and other merchandise tie-ins.
To celebrate the launch of the new season, Pop TV held exclusive pop-up “Visit Schitt’s Creek” immersive experiences in New York City and Los Angeles last November and December, with Hi-Line servicing the official merchandise. The event offered free reservations, and fans could interact
The sixth and final season of “Schitt’s Creek” airs Jan. 7 on Pop TV in the U.S. and on CBC in Canada, with syndication across the U.S. to follow in fall 2020.
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