British Gymnastics and Cartoon Network are joining forces to inspire gymnasts across the U.K. with the help of “The Powerpuff Girls.”
Set to coincide with the 20th anniversary of the girl-power series, The Pow! Academy will offer gymnasts ages 5-11 the opportunity to show off their skills for a chance to be rewarded with a badge or certificate.
“We’re delighted to partner with Cartoon Network, who share our passion for inspiring young people and having a positive influence on their development,” says Jane Allen, chief executive officer, British Gymnastics. “This is an exciting and new type of partnership which will delight thousands of gymnasts. ‘The Powerpuff Girls’ series resonates with our young gymnasts, and their brand attributes of inclusivity, courage and teamwork are a good fit with our sport. We strive to ensure all gymnasts have a positive and rewarding experience, and this strategic partnership adds an exciting new element for gymnasts to enjoy.”
The partnership and the Pow! Academy were launched at the British Gymnastics Head Quarters with characters from the series, celebrity gymnasts Ellie Downie and Hamish Carter and select local gymnasts.
The Pow! Academy program will be available exclusively to membership organizations this fall, with additional activities and initiatives planned for a three-year period.