These local and regional efforts come under the larger initiative which includes a global content-creation partnership with five female artists to create seven seconds of animation of The Powerpuff Girls in their unique style. The five artists included two from Asia: Dahee Jeong from South Korea and Xiya Lan from China.
The campaign also featured the launch of the Empowerpuff Internship, created to attract an array of writers, video editors, illustrators and graphic designers to curate and create original content
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