Planeta Junior has signed an agreement with pocket.watch making it the exclusive consumer products licensing agent for “Love, Diana” in France, Greece, Italy, Portugal, Spain, Turkey, CEE and support in others at a wide European level.
“We have been bringing consumers the best experiences and products based on their favorite entertainment for the last 20 years,” says Diego Ibáñez Belaustegui, chief brand officer, Planeta Junior. “Diana is a wonderful character, full of charisma. Millions of children around the world adore her already. This IP is a breath of fresh air for the licensing industry. Planeta Junior would like to thank pocket.watch for the opportunity of working on such an innovative consumer products program.”
Planeta Junior will be responsible for coordinating “Love, Diana’s” licensing and merchandising program.
“Children’s programming is seeing its biggest demand ever globally, and we are thrilled to bring ‘Love, Diana’ to new territories after an incredible franchise launch,” says Danny Spronz, managing director EMEA, pocket.watch. “Pocket.watch's work in the kids’ entertainment sector has blazed a trail for many creator-led franchises, and we’re excited to work with Planeta Junior to deliver more of what kids and families clearly love.”