The deal was secured with 9 Story Brands, 9 Story Media Group’s dedicated brand management and consumer products division.
“We are thrilled to be working with Planeta Junior to bring ‘Karma’s World’ from screen to shelf in Spain, Portugal and Italy,” says Kristin Lecour, co-vice president consumer products, 9 Story Brands. “Working with their best-in-class team to develop bespoke licensing, retail and marketing programs at a regional level will ensure the brand’s success in these important territories.”
On top of the Netflix launch, 9 Story will provide localized YouTube, social media and public relations strategies to support each territory. Mattel has already joined “Karma’s World,” and will launch a full line of toys in 2022.
Planeta Junior will develop the local
“We are very excited to join 9 Story and Karma’s World Entertainment on this amazing project,” says Antonella Ceraso, director, consumer products, Planeta Junior. “Kids are going to love Karma and will want to be part of her world. Music, dance and fashion, best-in-class producers, and great partners prove this show is going to be an astounding success.”
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