'PJ Masks' to Rescue Rubrics Across the U.K.

The campaign, dubbed It’s Time to be a Hero with “PJ Masks,” will aim to encourage children to create their superheroes. The program will offer nurseries across the U.K. a toolkit that includes a 14-page activity book, masks, certificates, activity sheets, recipes and games that can teach children the value of working together, being active and building resiliency and self-esteem.