To support the broadcast deals, eOne will build on its relationship with master toy partner Gaiai to release a new toy range based on the series’ second season.
Publishing partner Daewon will unveil a line of storybooks in October.
Additional licensees across apparel, homewares and stationery categories will be appointed shortly and are set to launch during spring/ summer 2019.
“There’s been incredible growth for ‘PJ Masks’ across Asia,” says Monica Candiani, executive vice president, content sales, family & brands, eOne. “We’re delighted that the partnership with EBS will bring our much-loved trio of heroes to more families throughout Korea as we continue to find new audiences for the show around the world.”
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