20too Licensing, Hasbro’s local sub-representative in MENA and Eventbox, brokered the deal.
The always-active Catboy, Owlette and Gekko will show children that they, too, can be superheroes by showing off their “Super Gekko Muscles” or “Super Cat Speed” during the #PJMasksHeroChallenge.
Four “PJ Masks” workout videos for children of all ages will be released, featuring the beloved trio of characters. Each video features “PJ Masks”-themed songs with energetic routines while featuring iconic locations in Dubai.
The first video was released on the Dubai Fitness Challenge
on Oct. 30, and once a week thereafter
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.