EntertainmentOne and Alibaba's B2C e-commerce platform Tmall have entered into a retail partnership that will see “Peppa Pig” featured as the platform’s first Super Brand Day marketing campaign in 2019.

License Global

December 18, 2018

1 Min Read

The announcement comes on the heels of the news that eOne and Alibaba Pictures will produce a new “Peppa Pig” theatrical release in China.

As part of the Super Brand Day partnership, Tmall will offer top placement on its homepage and targeted marketing campaigns for “Peppa Pig.” The promotion aims to increase sales for the brand leading up to Chinese New Year.

A special launch ceremony took place at Paultons Park in the U.K., to highlight Peppa Pig World as a worldwide tourist destination.

“Since its launch three years ago in China, ‘Peppa Pig’ has become a beloved brand for families,” says Mike Hu, president, FMCG, Tmall. “To celebrate naming ‘Peppa Pig’ as one of our super brands, it seemed only fitting to travel to the home of ‘Peppa Pig’ to commemorate the start of our partnership. We are thrilled to give the more than 600 million annual active consumers on our China marketplaces the opportunity to enjoy special discounts and promotions on ‘Peppa Pig’ merchandise.”

“We’re delighted to be extending our partnership with Alibaba by working with Tmall on this hugely exciting commercial opportunity,” says Ami Dieckman, senior vice president, family and brands, eOne. “As one of the largest B2C e-commerce platforms in China, Tmall is a powerful part of our retail offering, and we’re honored that ‘Peppa Pig’ has been selected for their Super Brand Day. We look forward to working with them to lay the foundations for brand longevity in this market.”

The campaign with Tmall will conclude at the Peppa Pig World of Play indoor attraction in Shanghai ahead of the Jan. 8 Super Brand Day.

Read more about:

Peppa Pig

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like