As part of the Super Brand Day partnership, Tmall will offer top placement on its homepage and targeted marketing campaigns for “Peppa Pig.” The promotion aims to increase sales for the brand leading up to Chinese New Year.
A special launch ceremony took place at Paultons Park in the U.K., to highlight Peppa Pig World as a worldwide tourist destination.
“Since its launch three years ago in China, ‘Peppa Pig’ has become a beloved brand for families,” says Mike Hu, president, FMCG, Tmall. “To celebrate naming ‘Peppa Pig’ as one of our super brands, it seemed only fitting to travel to the home of ‘Peppa Pig’ to commemorate the start of our partnership. We are thrilled to give the more than 600 million annual active consumers on our China marketplaces the opportunity to enjoy special discounts and promotions on ‘Peppa Pig’ merchandise.”
“We’re delighted to be
The campaign with Tmall will conclude at the Peppa Pig World of Play indoor attraction in Shanghai ahead of the Jan. 8 Super Brand Day.
Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.