The preschool property will hit theaters this Chinese New Year, which aligns with the 2019 year of the pig.
"This cooperation is an important opportunity to promote cultural exchange between China and the West,” says Wei Zhang, president, Alibaba Pictures. “Alibaba Pictures is excited to share China's traditions and culture with the rest of the world with a new fun-filled storyline featuring a character as popular as Peppa. The ‘Peppa Pig’
series emphasizes the importance of family values, and that is something that will deeply resonate with Chinese audiences. We hope this family film will pave the way for further development of films for young audiences in China."
The storyline of the film will include Chinese New Year traditions, such as dragon dancing and dumpling wrapping. The movie will also introduce new characters, such as Panda twins, and limited-edition Panda-themedmerchandise will be released exclusively through Ali Fish.
“There is a huge fan base for ‘Peppa Pig’ in China, so we’re thrilled with the prospect of bringing the brand’s first-ever theatrical release to cinemas in the region in early 2019,” says
Olivier Dumont, president, family and brands, eOne. “We’ve worked closely with Alibaba Pictures to create content and cinema-themed merchandise with special cultural significance that will resonate with Chinese audiences. We look forward to delighting Chinese families with an unforgettable cinema experience when the film opens next year.”
“Peppa Celebrates Chinese New Year” is set for release in theaters across China on Feb. 5, 2019.
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.