PBS Names Brand Licensing VP

In her new position, Ciccone will lead PBS Kids brand licensing, including the expansion of licensees and categories, as well as the development of new retail partnerships. She will also work with series producers to expand PBS Kids’ educational media properties’ brand footprint. Additionally, Ciccone will establish and grow PBS Kids’ e-commerce relationships and expand the PBS Kids Shop.

Ciccone joined PBS in 2004. During her tenure, she secured the first master toy licensee to develop a PBS Kids-branded line of educational toys and accessories and has created more than 30 new trademark licensing and partnerships collaborations for the brand.

“PBS Kids is committed to using the power of play to help kids learn, and through Dawn’s innovation and vision over the past several years, we have been able to extend that into tangible experiences for kids through licensing initiatives and consumer products,”