“Paddles,” the new CGI show for four-to-seven-year-olds from animation and media company Futurum, is set to launch on Cartoonito U.K. this autumn.

“This hilarious and charming tale of a polar bear cub, his adoring wolfhound family and his high-spirited and funny new schoolfriends has already caught the imagination of broadcasters in many regions,” says Brendan Kelly, sales head, Futurum. “It’s about to launch on one of the U.K.’s best-known pre-school channels, and we are certain it will be a hit with viewers in the U.K. and around the world.”

More broadcast deals involving “Paddles” are imminent and will be announced in the coming weeks. A licensing program for Paddles is already underway with the first licensees due to be announced soon.