Nine New Licensing Partners and Brand Extensions Named for ‘Daniel Tiger’s Neighborhood’

New introductions from brands based on PBS KIDS series to head to retail starting this year.

August 17, 2021

Fred Rogers Productions, the children’s entertainment company behind the PBS KIDS series “Daniel Tiger’s Neighborhood,” and 9 Story Brands, its global licensing agent, have inked agreements with nine new and existing partners for a range of products that will expand the offerings for the preschool brand throughout 2021 and 2022.

“‘Daniel Tiger’s Neighborhood’ is a fan favorite among preschoolers and their families, and these latest offerings will bring the series and its relatable characters to life for them in fresh new ways,” says Matt Shiels, vice president, business and legal affairs, Fred Rogers Productions. “We’re excited to welcome these outstanding new partners and products from our current licensees to help further reinforce the show’s positive messages and fun-filled learning adventures.”

The newest licensees include AutoBrush, Noshi and Storypod, with new offerings on the way from current partners, Jakks-Pacific, Kurt S. Adler, Mighty Mojo, Simon & Schuster Children’s Publishing

and Cottage Door Press. Additionally, PBS and General Mills are now serving up a Yoplait yogurt promotion featuring characters from the series, with product available nationally.

“The demand for exciting new ‘Daniel Tiger’-themed products continues to grow,” says Kyra Halperin, co-vice president, consumer products, 9 Story Brands. “We’re thrilled to be working with leading partners on such a diverse range of products so that kids can engage with their favorite tiger in new and meaningful ways.”