Nifty’s and Warner Bros. To Launch Blockchain Program

Looney Tunes: What's Up Block?, a story-driven blockchain offering, to launch this summer.

June 2, 2022

"Looney Tunes" What's Up Block? logo.Warner Bros.

Nifty’s, a platform for NFT-powered fan communities, and Warner Bros. Consumer Products are partnering once again with the launch of an all-new story-driven blockchain,

Looney Tunes

: What's Up Block?

“NFTs have limitless potential, and we are just scratching the surface of what is possible,” says Jeff Marsilio, chief executive officer, o-founder, Nifty’s. “We’re thrilled to be expanding our partnership with Warner Bros., visionaries in storytelling and creative entertainment, to use

NFT

s in this innovative way, that also engages users and connects them to a community of other Looney Tunes fans.”

The program will offer fans access to participate in activities and games as the story unfolds, both digital and ‘in real life,’ while earning rewards and benefits along the way including virtual meet and greets, special access and discounts to Looney Tunes merch, exclusive never-before-been-seen content, new NFT drops and much more.

As part of the yearlong celebration of

Tweety

’s 80th anniversary,

the canary will be the first “Looney Tunes” character featured in the collection, all to have unique expressions, clothing and accessories. Public sale along with early access sale for Nifty’s community members who already hold specific NFTs will begin this summer.

“’Looney Tunes’ is a pop culture sensation, representing the golden era of animation with 80+ years of storytelling and laughs,” says Josh Hackbarth, head, NFT commercial development, Warner Bros. “From the recent success of ‘

Space Jam

: A New Legacy’ to the classic cartoons from the 1940’s and ’50s, these beloved characters continue to spark nostalgia and excitement across all generations. Today, as digital engagement and technology evolves, the ‘Looney Tunes’ collection will further expand the reach of the franchise, bringing fans together from around the world, offering unique experiences, community building, storytelling and a whole new way for them to engage. And what better way to kick things off with Tweety as his 80th birthday celebrations continue.”

The Tweety avatars will be minted on the Palm Network. This is the third project launched by Nifty’s and Warner Bros. to create NFTs incorporating mainstream entertainment IP. Late last year, the two partnered to create the “Matrix Avatars” NFT program. In July 2021, Nifty’s introduced a collection of limited-edition NFTs featuring characters from the live-action/animated film “Space Jam: A New Legacy,” which brought back the return of the “Looney Tunes.”