Nick Tunes into Pan-European Deal

Nickelodeon International has signed a multiyear pan-European deal with Sambro to expand in both new and existing markets across the region.
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License Global

October 8, 2018

Nick Tunes into Pan-European Deal

Under the terms of the agreement, Sambro will develop a line of outdoor, novelty toys, arts & crafts, stationery, bags, educational games and role-play sets for Nickelodeon and Nick Jr. properties, including “PAW Patrol,” “Shimmer and Shine,” “Nella the Princess Knight” and “Rusty Rivets” as well as for Nickelodeon Slime and Nick ‘90s.

“Sambro impressed us with their work on Nickelodeon Slime from January this year, and this new, expanded agreement signals our confidence in the relationship,” says Mark Kingston, senior vice president, international, Viacom Nickelodeon Consumer Products.

“We believe that the same creativity Sambro showed with Nickelodeon Slime will shine through in all of the properties covered in this new agreement.”

The agreement with Sambro is Nickelodeon’s biggest rights deal with a single partner in Europe. Nickelodeon will exhibit Sambro’s Nickelodeon Slime products during Brand Licensing Europe at stand D10.

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