“Sambro impressed us with their work on Nickelodeon Slime from January this year, and this new, expanded agreement signals our confidence in the relationship,” says Mark Kingston, senior vice president, international, Viacom Nickelodeon Consumer Products.
“We believe that the same creativity Sambro showed with Nickelodeon Slime will shine through in all of the properties covered in this new agreement.”
The agreement with Sambro is Nickelodeon’s biggest rights deal with a single partner in Europe. Nickelodeon will exhibit Sambro’s Nickelodeon Slime products during Brand Licensing Europe at stand D10.
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