Nickelodeon & Viacom Consumer Products is ramping up promotional activity for its girl’s animated series “Winx Club” ahead of its November season five premiere in the U.K. and Ireland.

In addition to an on-air campaign, Nickelodeon has teamed up with master toy licensee Jakks Pacific for a Winx doll giveaway.

“Winx Club” products will also be featured in a campaign at catalogue retailer Argos, where Nickelodeon purchases lead to additional prizes and the chance to win a Norwegian Epic cruise.