Nick Bets on Nostalgia

Nickelodeon has selected VRV, a fan-focused video aggregation platform and Ellation subsidiary, to become the premier launch partner for its new venture NickSplat.

License Global

August 29, 2018

NickSplat offers a multiscreen platform for Nickelodeon content from the 1990s. The streaming channel provides a rotating slate of more than 30 classic live-action and animated programs such as “AAAHH!!! Real Monsters,” “All That,” “Are You Afraid of the Dark?,” “CatDog,” “Clarissa Explains It All,” “Doug,” “Kenan & Kel,” “Legends of the Hidden Temple,” “Rocko’s Modern Life,” “The Angry Beavers” and “The Wild Thornberrys,” and more.

Additional titles will be added at a later date.

“VRV, with a sophisticated user base that loves the best in animation, is the perfect platform to launch our NickSplat channel,” says Sam Cooper, executive vice president, distribution and business development partnerships, Viacom. “Viacom’s content–including our deep library of genre-defining television–is highly in demand, and our audiences are always looking for new and innovative ways to enjoy our programming. We’re committed to finding the best partners to bring our brands direct to the consumer, and this relationship with VRV is an exciting step forward in our strategy.”

Viacom

and VRV will continue to craft content throughout the partnership.

To mark the occasion, VRV is “taking ‘childhood’ on tour” with a new set of experiential events nationwide. The first event will consist of cartoon screenings, a cereal bar, '90s-themed photoactivations and more in Santa Monica, Calif.

NickSplat is available as an OTT on VRV now.