New Metric Media Secures ‘Letterkenny’ Deals

Funko, Ripple Junction and High Roller Games have signed on as licensees.
License Global

January 28, 2021


L.A. and Toronto-based producer New Metric Media has secured a number of merchandise license deals for the Crave Original comedy series “Letterkenny.” 

New licensees include Funko for figures, Ripple Junction for retail TV/film apparel and accessories and High Roller Games for original board games, card games and puzzles.

“We’re delighted to partner with Funko, Ripple Junction and High Roller Games to help amplify the ‘Letterkenny’ brand, strengthening the fervor and excitement for the series/providing a tangible way for Letterkenny fans to connect with the show,” says Mark Montefiore, president, New Metric Media. “We’re looking forward to working with these creative, pop culture brand visionaries as well as pursuing other merchandising opportunities with like-minded brand partners.”

Official “Letterkenny” merchandise is currently available to order on featuring apparel, koozies, water bottles, coasters, pint glasses and mugs. In addition, the series boasts Puppers Premium Lager

inspired by the fictional beer in the show, as well as a North American comedy tour, “Letterkenny Live!” featuring key cast from the series.

Exclusively available for streaming on Crave in Canada and Hulu in the U.S., “Letterkenny” revolves around the dustups Wayne and his pals get into with their small-town rivals. The show is produced by New Metric Media, in partnership with WildBrain and Playfun Games in association with Bell Media for Crave, with the participation of Canadian Media Fund, OMDC Tax Credits and the Canadian Film or Video Production Tax Credit and the Northern Ontario Heritage Fund and distributed by WildBrain.

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