Production company, Magic Light Pictures, has announced new licensing deals for its preschool series, “Pip and Posy.” 

The deals will see “Pip and Posy” sign up with specialist children’s licensed apparel supplier, Blues Group, for a range of daywear, and with Aykroyds and TDP for a range of nightwear, underwear and swimwear. Both ranges will launch in time for spring/summer 2024, coinciding with World Book Day. 

In addition, “Pip and Posy” will be joining Channel 5’s preschool strand, Milkshake!, to the U.K.’s largest holiday park operator, Parkdean Resorts, throughout 2023. “Pip and Posy” will be a part of the holiday parks’ “Milkshake! Mornings,” a series of live entertainment shows featuring arts and crafts, games, singalongs and dancing, held across 40 of Parkdean’s sites. 

“With the second series due to launch soon, we are delighted to announce these three new ‘Pip and Posy’ licensees,” says Aidan Taylor-Gooby, head, licensing, Magic Light Pictures. “2023 promises to be an exciting year as we aim to add further categories to the growing program. These new partners provide fantastic touchpoints for ‘Pip and Posy’s’ many young fans to interact and engage with these delightful characters away from the screen.”