Under the terms of the agreement, Nelvana and Up Studios will work alongside Tencent, and its extensive network of partners, to debut the show’s content and licensing program internationally. Nelvana will also look to build the series’ momentum and will version the series for various international markets.

“I am thrilled to be working with Nelvana to bring ‘Super BOOMi’ to audiences around the world,” says Trevor Lai, chief executive officer and founder, Up Studios. “The series was always created with the international market in mind, and in addition to our partners within Greater China, we look forward to working with Nelvana’s extension distribution, production and licensing teams to launcher ‘Super BOOMi’ globally. Watching Nelvana’s shows was a wonderful part of my childhood, and I am overjoyed to now have the opportunity to create characters and stories with them to entertain a new generation of families.”

Nelvana has also secured a first-look agreement with Up Studios, which will see both companies co-develop and finance new properties over a multi-year plan that will appeal to both Chinese and international audiences.

“With Trevor’s richly imagined stories and characters that are truly universal, we feel ‘Super BOOMi’ has incredible potential to travel globally and are so pleased that Nelvana will be instrumental in making it happen,” says Pam Westman, head, Nelvana Enterprises. “‘Super BOOMi’ is only the beginning of our collaboration with Trevor. His creativity and business savvy will be instrumental in our development of new content for the international market.”

“Super BOOMi” follows the adventures of BOOMi bear and his best friends as they play and learn in a VR game universe. The series aims to promote friendship, positivity and the power of imagination through vibrant characters and expansive worlds.