‘Nelly Jelly’ Set to Expand to MENA With Strategic Markettcom Partnership

“Nelly Jelly” has signed with Markettcom to expand its IP into the Middle East and North Africa. With this collaboration, “Nelly Jelly” aims to drive more awareness and growth in the new market.

License Global

June 21, 2023

Nelly Jelly and Markettcom logosNelly Jelly, Markettcom

“Nelly Jelly,” a children's IP from Lithuania, has partnered with Markettcom, a brand licensing agency based in Dubai, to expand its presence in the Middle East and North Africa (MENA) region. This collaboration aims to leverage the popularity and engagement surrounding the “Nelly Jelly” brand by introducing it to new markets and creating profitable licensing programs for consumer products and brand promotion.

“I am thrilled to collaborate with ‘Nelly Jelly’ on an exceptional property that holds immense potential in the Middle East,” says Amer Bitar, co-founder, chief executive officer, Markettcom. “With our combined expertise and unwavering commitment, we can effectively drive brand awareness and growth for ‘Nelly Jelly ‘in this region.”

“Nelly Jelly” and Markettcom aim to create a vibrant and successful licensing program, driving brand awareness and growth in this dynamic market.

“Our mission goes beyond entertainment — we strive to provide children with valuable resources that address their

everyday questions like ‘Why should I brush my teeth?’ or ‘Why should I not be afraid of the dark?’ and foster their curiosity and growth,” says Greta Stankutė, brand development manager, “Nelly Jelly.” “This partnership with Markettcom allows us to expand our impact and reach new markets as we aim to inspire, educate, and connect both children and parents, fostering meaningful communication and a love for learning together.”

The success of “Nelly Jelly” in Lithuania further underscores the potential for growth and impact in the MENA region. Initially starting as a single children’s book, the IP has successfully expanded into various platforms, including music, toys, and a highly acclaimed movie. Selling more than 2.3 million books in the last 12 years and over 1.9 million consumer products in 2022, the IP has deemed itself a household name in the home market.

The IP has established itself as a renowned brand that prioritizes children's interests. “Nelly Jelly’s” character and enchanting adventures resonated with children, teaching them how to nurture their creativity and curiosity and answer fundamental questions they face about responsibility or emotions.