“I am thrilled to collaborate with ‘Nelly Jelly’ on an exceptional property that holds immense potential in the Middle East,” says Amer Bitar, co-founder, chief executive officer, Markettcom. “With our combined expertise and unwavering commitment, we can effectively drive brand awareness and growth for ‘Nelly Jelly ‘in this region.”
“Nelly Jelly” and Markettcom aim to create a vibrant and successful licensing program, driving brand awareness and growth in this dynamic market.
“Our mission goes beyond entertainment — we strive to provide children with valuable resources that address their
The success of “Nelly Jelly” in Lithuania further underscores the potential for growth and impact in the MENA region. Initially starting as a single children’s book, the IP has successfully expanded into various platforms, including music, toys, and a highly acclaimed movie. Selling more than 2.3 million books in the last 12 years and over 1.9 million consumer products in 2022, the IP has deemed itself a household name in the home market.
The IP has established itself as a renowned brand that prioritizes children's interests. “Nelly Jelly’s” character and enchanting adventures resonated with children, teaching them how to nurture their creativity and curiosity and answer fundamental questions they face about responsibility or emotions.
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