Moonbug Expands into Israel

More than 90 hours of its IPs including ‘CoComelon’ and ‘Little Baby Bum’ will be available in Hebrew.

April 8, 2021

Moonbug Entertainment has announced a new strategic partnership with Noga Communications, one of Israel's leading television broadcasting channels, mediated by Yosi Fox of LDI. As part of the partnership, Moonbug will launch a new Moonbug Kids branded digital linear channel, available to consumers starting in April and a Moonbug Kids-branded channel within Noga’s subscription video on demand platform, BIGI, by the end of this year.

Families across the country will have access to over a thousand episodes of Moonbug content and from 21 of its IPs, including “CoComelon,” “Little Baby Bum,” “Go Buster,” “ARPO,” “My Magic Pet Morphle” and more. Content will be available in Hebrew with several non-dialogue titles.

“Parents around the world turn to Moonbug for our trusted engaging and educational content,” says Nicolas Eglau, managing director, EMEA and APAC, Moonbug. “We’re excited to have a partner like Noga Communications that is committed to giving its viewers access to our premium shows. This

24/7 linear channel in Israel is a strategic milestone for us as it shows how multifaceted Moonbug can enter key markets.”