Moonbug Entertainment has announced a licensing and merchandising agreement with baby brand, Rascal + Friends, featuring a new “CoComelon”-branded diaper and training pants line available across six different markets.  

"Rascal + Friends was the brainchild of a Mum who wanted to provide other parents with a diaper that did it all – was affordable, safe on skin and performed exceptionally,” says Amelia Watson, global marketing manager, Rascal + Friends. “In the past year, we have become the most-liked diaper brand on TikTok and partnering with the most-watched kids’ brand on YouTube will help us bring our premium diapers and training pants to more families around the world. We’re thrilled to be launching our limited-edition ‘CoComelon’ prints, combining our award-winning products with ‘CoComelon's’ beloved characters to make change-time easier for parents and more fun for little ones.”   

The deal is confirmed for four years, with the product set to hit shelves this month. The new “CoComelon” line will be available in major retailers including Walmart, Tesco, Coles, Lazada and Foodstuffs.  

"Moonbug is passionate about connecting with families across the globe and we are always looking for more ways for families to engage with their favorite characters beyond the screen,” says Ryan Gorman, head, global retail and consumer product marketing, Moonbug Entertainment. "We could not think of a better partner than Rascal + Friends to launch the very first ‘CoComelon’-branded premium diapers providing parents with the products that will help them make change-time easier, whilst ensuring their little ones are kept comfortable and happy."