magazine. Event Merchandising is in the throes of creating and managing the online store and aim to be up and fully functional with a range of merchandise for the summer of 2021.
“The producers have created a wonderful show, and we are delighted to be designing and operating the online store for ‘Monty & Co,’ along with a fun selection of products,” says Jeremy Goldsmith, managing director, Event Merchandising. “The characters of this hit series join our selected line-up of licensed properties.”
tonies will be adding a Monty Tonie to their line-up of preschool audio characters with a launch in the summer of 2022. New episodes are planned for production towards the back end of 2021.
“We are very excited to add Monty Tonie to our portfolio for 2022,” says Liz Peters, portfolio manager, tonies. “He’s going to make a very popular figurine that little ones will loveto pop on their Toniebox! We are looking forward to working closely with the show’s producers to create bespoke audio content for tonie, incorporating all that humor, fun and silliness, as well the action and songs that fans enjoy and expect from ‘Monty & Co.’”
“Everyone involved is incredibly positive with the performance of the show to date,” says Ian Wickham, director, Licensing Link Europe, which handles licensing for the show. “The characters are easy to engage with, the scripts for each episode are well written and play like mini dramas. Parents and children are loving the live action, the humor, the songs and the silliness included in each episode. ‘Monty & Co’ is a refreshing change to the plethora of animated content pitched at the preschooler. Warm, traditional and endearing are definitely aspects of Monty’s success and I’m sure one of the reasons why parents are talking about the show in the playground – which is a very good thing.”
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