CJ E&M on board to serve as licesning agent and TV distibutor for the animated series.

Rome, Italy-based Mondo TV recently announced an agreement with Korean content and marketing company CJ E&M to serve as the TV distributor and licensing agent in many new territories for the animated action-adventure show "Robot Trains."

One of the largest European producers and distributors of animated content, Mondo TV will dole out "Robot Trains" to Turkey, the Middle East, Africa, Portugal, Spain, Italy and Israel. It will also serve as licensing agent in the aforementioned European countries including the Middle East.

"We are thrilled to be working alongside one of the most innovative content companies in Asia on this exciting show, which we are sure will enjoy a very positive response," says Matteo Corradi, chief executive officer, Mondo TV. "'Robot Trains' brings together action, humor, lovable characters and fantastic designs in a show with enormous appeal to its target audience."

The new HD CGI series, which is targeted at children ages 3 to 6, tells the story of the brave and funny inhabitants of Train World and their battles to save their town from evil forces.

"Robot Trains" is expected to experience strong licensing support, most notably in toys, but also in games, apparel, homewares and publishing. The show has gained traction in Korea, where it was on seven different channels and even made it to No. 1 on terrestrial station SBS, says Mondo TV.

"We are very excited about working with Mondo TV on 'Robot Trains,'" says Dongsik Shin, senior vice president, CJ E&M Animation. "With the success of the series in the domestic market, we hope it expands for broader audiences."