“Miraculous - Tales of Ladybug and Cat Noir,” the brand based on the animated series has won the Bologna Licensing Trade Fair 2019 Best Pre-School Licensing Project Award.
The Jury, formed by Cecilia Padula (ViacomCBS Italia), Federica Pitascio (Rai Ragazzi) and Ivan Colecchia (Kidz Global), awarded the prize to children’s clothing brand and retailer Chicco and promotional partner Leolandia. Planeta Junior holds the licensing rights to the “Miraculous” brand in Italy, Spain, Portugal, CEE, Greece and Turkey.
Chicco created an exclusive capsule collection of clothing comprised of 12 designs for a broad age range of girls from nine months to eight years-old, and customers with a minimum purchase were provided free tickets to enter Leolandia. Chicco selected Miraculous Ladybug to personalize points of sale and generate 360-degree activation in stores.
Planeta Junior holds the licensing rights to the “Miraculous” brand in Italy, Spain, Portugal, CEE, Greece and Turkey. The property has sold more than 120 million products.