Speaking about the rebooted series, Robert Marick, executive vice president, global consumer products, MGM, sees the renewed version of the show as a perfect fit for the modern consumer zeitgeist.
“The audience for this is extremely broad,” says Marick. “It’s men and women, its young adults as well as outdoor enthusiasts of all ages. We are living in this experience economy now where consumers, especially younger Millennials, want to focus on experiences. So, a lot of these outdoor shows, such as ‘Eco-Challenge’ and the others that [Burnett] has are about endurance but are also inspirational and aspirational.”
Marick and MGM envision “Eco-Challenge’s” merchandising
“This is a great opportunity for experiential activities whether that’s adventure parks or tours, destination vacations,” adds Marick.
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