‘MeteoHeroes’ Heads to Italy, Product Line to Launch

The series will be supported by a marketing campaign and a fast-growing licensee list.

“The arrival of ‘MeteoHeroes’ on Cartoonito is a major statement about the quality, originality and potential of this new series,” says Matteo Corradi, chief executive officer, Mondo TV. “We think the time is right for a show that addresses important issues in an engaging, exciting way that boys and girls everywhere will love – and this is it. There really isn’t anything like ‘MeteoHeroes’ on TV anywhere.”

A four-episode sneak preview will air on April 22, followed by the series launch in June, when the four opening episodes will air again followed by 14 brand-new episodes. More new episodes will launch in October, when previous episodes will begin a second run. The show focuses on the effects of climate change and how individuals can live a more sustainable life.

Giunti has signed on

The six “MeteoHeroes” will be featured in a dedicated human-sized globe installed in downtown Milan from June through September, accompanied by an augmented reality element. If a visitor points their smartphone at the globe, they will be taken to a page that offers information on the project and the artist who made it.

The consumer products program will launch at retail soon, with the first licensed products on shelves by October. Products will be designed and developed in compliance with sustainable best-practices such as using recyclable materials. The licensing program will also commit to a reduced carbon footprint with tangible zero-impact campaigns.