Australia’s Merchantwise Licensing is now representing the “Schitt’s Creek” licensing interests in Australia and New Zealand on behalf of ITV Studios.

Merchantwise Licensing has already secured the support from Caprice Australia for apparel, footwear, headwear, bags, fabrics and cushions. Also on board is Merch Mother, who will develop products across the homewares, gifts and apparel categories.

Licensing opportunities for “Schitt’s Creek,” is open to other categories including consumer electronics, food and beverage, gardening and outdoor, room décor, personal care, puzzles and games as well as consumer promotions and stationery and paper goods.

“We are pleased to commence this licensing partnership with ITV Studios – ‘Schitt’s Creek’ enjoys great broadcast success in Australia and New Zealand across Netflix, ABC Comedy and Foxtel,” says Kerryn McCormack, licensing general manager, Merchantwise Licensing. “With its historic nine Emmy awards last year, two Golden Globes wins and two Critics’ Awards in 2021 ‘Schitt’s Creek’ combines great comedic storytelling with fabulous characters and an impressive cast line-up which will ensure its Australian and New Zealand retail licensing success.”