License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


MDL Lands ‘Bing’ Deal with Chicco

The “Bing” agreement will see a capsule collection for preschoolers launch in Italy during spring/summer 2020.

Maurizio Distefano Licensing has closed a licensing agreement for animated series “Bing” with Chicco that will cover the Italian market.

Chicco and “Bing” will debut a capsule collection for preschoolers for the spring/summer 2020 season.

In addition to this new deal, “Bing” also has a themed area at Leolandia, Italy’s most popular theme park, where visitors can meet Bing and his friend Flop in person.

TAGS: Apparel
Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.