MDL Lands ‘Bing’ Deal with Chicco

The “Bing” agreement will see a capsule collection for preschoolers launch in Italy during spring/summer 2020.
License Global

January 16, 2020

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Maurizio Distefano Licensing has closed a licensing agreement for animated series “Bing” with Chicco that will cover the Italian market.

Chicco and “Bing” will debut a capsule collection for preschoolers for the spring/summer 2020 season.

In addition to this new deal, “Bing” also has a themed area at Leolandia, Italy’s most popular theme park, where visitors can meet Bing and his friend Flop in person.

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