“All of our brands have their own niches in terms of target demographics and that’s the wonderful thing about Banijay and Endemol Shine North America is that we have something for everyone,” says Scott Shillet, vice president, licensing, Endemol Shine North America. “All of our brands are global, they’re beloved around the world so there’s a lot of synergies when working on global partnerships. But overall, the biggest benefit is obviously having a much deeper catalog.”
Banijayacquired Endemol Shine Group in 2020 and added a portfolio of globally loved brands to its roster, from “MasterChef” to “Mr. Bean,” “Peaky Blinders” and “Wipeout” to name a few.
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