MasterChef Cuts E-Commerce Deal

Endemol Shine Group has teamed with cookware distributor TTP Concepts to launch the first-ever online retail destination for its MasterChef brand on Amazon.

License Global

September 26, 2018

Under the terms of the agreement, TTP Concepts will create a pan-European Amazon page.

The company will also establish a presence at high-end cooking shops, such as Bijenkorf in the Netherlands, where MasterChef-branded products will be available on coolblue.nl, bol.com and wehkamp.nl.

The dedicated Amazon page will kick off with inventory from manufacturer Case Licenses, who will make more than 140 products available following a short product development period.

The MasterChef cookware range will offer Teflon-coated frying pans, saucepans, cookware, woodware, casserole dishes, tea towels, aprons, utensils and more.

“As we continue to expand our brand licensing strategy for MasterChef, e-commerce is a key area which enables us to bring the brand directly to consumers,” says Jane Smith, director, brand licensing and strategy, Endemol Shine Group. “The new range with Case Licenses is the perfect e-commerce launch partner, and together with TTP we have the expertise and creativity to deliver a

great consumer experience which reflects the values and integrity associated with the MasterChef brand.”