In the local consumer products market, the brand holds a firm position supported by reports from international research agencies including Kidz Global, which ranked “Masha” the No. 3 most popular brand for girls aged 3-6, as well as the No. 5 brand for purchase interest, that has been steadily growing year-over-year.
Apart from improved and renewed existing partnerships with Trefl, Maspex, Danone, Royalsekt, Egmont Poland and HarperCollins, Animaccord signed multiple consumer product deals in 2020. In Q4, Animaccord launched “Masha and the Bear” wooden magnetic boards together with HH Poland, a local wooden toys producer, and developed a licensed
The company is now announcing new contracts for 2021-2022. Fun4Kids Toys will release toy construction blocks. Smyk, the international chain of children's department stores, is set to release apparel collections featuring the series’ characters in AW 2021 under the Cool Club brand. Moreover, Animaccord has secured deals with Epee as well as Collby and company to launch “Masha and the Bear” health and beauty products in 2021, and the company has additionally confirmed a publishing deal with Ferment publisher to distribute educational books and licensed calendars in 2021 and 2022, respectively.
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