'Masha and the Bear' Lands U.K. Retail Deal

Animaccord has linked with U.K. toy retailer The Entertainer for a “Masha and the Bear” spring retail campaign.
License Global

March 28, 2019

'Masha and the Bear' Lands U.K. Retail Deal

The campaign will run through April 24 and offer branded “Masha” display stands across 150 stores as well as meet-and-greet events with costume characters.

“‘Masha and the Bear’ and The Entertainer have had a close and fruitful collaboration since the range first launched in 2016, and this latest campaign marks the fourth in a string of successful campaigns,” says Mayur Pattni, U.K. marketing manager, Siso Toys U.K. “In September 2018, sales of ‘Masha and the Bear’ toys doubled at The Entertainer stores as a result of our autumn winter in-store activation, and we’re excited to replicate this success with this latest campaign.”

“‘Masha and the Bear’ is a well-loved property with some great content that children enjoy,” says Rebecca Naish, head, marketing and licensing, The Entertainer. “Animaccord have been a great partner over the last couple of years, and we are excited to be working together to bring Masha and the Bear to life in-store and online again this Easter.”

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