'Masha and the Bear' Lands U.K. Retail Deal

“‘Masha and the Bear’ and The Entertainer have had a close and fruitful collaboration since the range first launched in 2016, and this latest campaign marks the fourth in a string of successful campaigns,” says Mayur Pattni, U.K. marketing manager, Siso Toys U.K. “In September 2018, sales of ‘Masha and the Bear’ toys doubled at The Entertainer stores as a result of our autumn winter in-store activation, and we’re excited to replicate this success with this latest campaign.”

“‘Masha and the Bear’ is a well-loved property with some great content that children enjoy,” says Rebecca Naish, head, marketing and licensing, The Entertainer. “Animaccord have been a great partner over the last couple of years, and we are excited to be working together to bring Masha and the Bear to life in-store and online again this Easter.”