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‘Masha and the Bear’ Lands Licensing Deal in China

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Licensed toys will be distributed across the country.

Animaccord, the multinational licensing and media company and studio, unveiled its first licensing deal in China for its animated family property “Masha and the Bear.” The company has recently inked the deal with Guangdong D&G Trading Limited to distribute the licensed toy collection across the country.

The branded toy line includes dolls, plush, playsets, figurines and roleplay, and will launch in August in both offline and online retail.

Earlier this year, Animaccord brought the “Masha and the Bear” series to TV in China for the first time. CCTV 14 released seasons 1 and 2 following the cartoon’s previous premiere on Xigua Video, one of the most popular media applications in China, last January.

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