The branded toy line includes dolls, plush, playsets, figurines and roleplay, and will launch in August in both offline and online retail.
Earlier this year, Animaccord brought the “Masha and the Bear” series to TV in China for the first time. CCTV 14 released seasons 1 and 2 following the cartoon’s previous premiere on Xigua Video, one of the most popular media applications in China, last January.
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