Animaccord’s preschool property “Masha and the Bear” is rapidly expanding across new markets as season three gets a greenlight on Italy’s leading kids’ TV channel Rai YoYo.

“Masha and the Bear” has around 40 licensing partners in Italy, with agent Maurizio Distefano Licensing (MDL) bringing a hit film, consumer products, live shows and a dedicated site at a major theme park to the brand’s portfolio.

“‘Masha and the Bear’’s continuing success in Italy after a number of years makes it one of the most successful pre-chool properties of recent years in that market,” says Maurizio Distefano, president, MDL. “MDL is delighted to be representing this classic property and looking forward to many more years of licensing and promotional success for ‘Masha and the Bear.’”

Animaccord’s ongoing push across Italy adds to its established presence in the U.K., as well as growing markets in Germany and Latin America.