Animaccord recently partnered with Mondadori bookstores for a series of “Masha and the Bear”-inspired activities in Italy and Italian-speaking Switzerland.
Maurizio Distefano Licensing, Animaccord’s representative in the region, brokered the deal.
For six Saturdays, the book outlet hosted activities for preschoolers at six of its locations. Each shop featured a special “Masha and the Bear” area and invited two professional entertainers to engage young children and their parents with Masha and the Bear books.
A select number of licensees took part in the events, where they offered their “Masha and the Bear” licensed products to attendees.
“This was a marvelous series of fun activity days that delighted ‘Masha and the Bear’ fans—and their parents,” says Maurizio Distefano, founder, Maurizio Distefano Licensing. “Our thanks to Mondadori for supporting and enabling these truly special events,”