“We are excited and proud to be partnering with ITV Studios and launching a product line inspired by ‘Schitt’s Creek,’ a show that has captured the hearts of TV viewers in multiple countries,” says Chris Mills, president and chief executive officer, Lion Brand Yarn Company. “In addition to releasing exclusive yarns and patterns that will allow fans and crafters to recreate their favorite garments, we’re honored to be associated with a show that promotes positivity, warmth and inclusivity – messages that are integral to Lion Brand’s mission as a company. For Lion Brand, the combination of the show’s striking knitwear and its warmhearted themes were a perfect match. With everything we do, we strive to create a more colorful, connected, comforting and caring world, and that’s exactly what the world of ‘Schitt’s Creek’ is. We can’t wait for our customers to make, wear and enjoy the stunning styles of that world.”
“We were thrilled with the opportunity to work with Lion Brand on this first-of-its-kind ‘Schitt’s Creek’ product line,” says Kim Dingler, chief content officer, global entertainment, ITV Studios. “Dan Levy, the co-creator and star of ‘Schitt’s Creek,’ famously sought out garments on Etsy and eBay to outfit himself and his castmates. Now, thanks to Lion Brand, a company that shares the ‘Schitt’s Creek’ ethos of community, consumers and crafters will have a one-stop shop and be able to make their own ‘Schitt’s Creek’ outfits.”
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