Lion Brand Yarn Company Announces ‘Schitt’s Creek’ Products

The yarn marketer has partnered with the TV series for a series of merchandise.
License Global

June 16, 2021

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Lion Brand Yarn Company has announced that fans will soon be able to create sweaters, tops and outfits found in the show “Schitt’s Creek” through its upcoming line of official products, which will be available at the end of 2021. The announcement comes immediately following a licensing deal between Lion Brand and ITV Studios, the global distributor of the “Schitt’s Creek” series.

“We are excited and proud to be partnering with ITV Studios and launching a product line inspired by ‘Schitt’s Creek,’ a show that has captured the hearts of TV viewers in multiple countries,” says Chris Mills, president and chief executive officer, Lion Brand Yarn Company. “In addition to releasing exclusive yarns and patterns that will allow fans and crafters to recreate their favorite garments, we’re honored to be associated with a show that promotes positivity, warmth and inclusivity – messages that are integral to Lion Brand’s mission as a company. For Lion Brand, the combination of the show’s striking knitwear and its warmhearted themes were a perfect match. With everything we do, we strive to create a more colorful, connected, comforting and caring world, and that’s exactly what the world of ‘Schitt’s Creek’ is. We can’t wait for our customers to make, wear and enjoy the stunning styles of that world.”

Lion

Brand’s line of “Schitt’s Creek” products will include varying styles and colors of yarn, all of which will bear an exclusive “Schitt's Creek” label. It will also include a variety of patterns for both adults and children, with detailed instructions on how to create the clothing inspired by the “Schitt’s Creek” characters: David Rose’s collection of sweaters, Alexis Rose’s cardigans and more. Matching merchandise such as pillows and throw blankets will also accompany the line.

“We were thrilled with the opportunity to work with Lion Brand on this first-of-its-kind ‘Schitt’s Creek’ product line,” says Kim Dingler, chief content officer, global entertainment, ITV Studios. “Dan Levy, the co-creator and star of ‘Schitt’s Creek,’ famously sought out garments on Etsy and eBay to outfit himself and his castmates. Now, thanks to Lion Brand, a company that shares the ‘Schitt’s Creek’ ethos of community, consumers and crafters will have a one-stop shop and be able to make their own ‘Schitt’s Creek’ outfits.”

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