Licensing Street to Represent ‘Molang’ in the U.S.

Millimages will be showcasing the brand at BLE in October.
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License Global

August 14, 2023

Molang, Millimages


, one of Europe’s oldest independent animation studios and IP developers, has announced the appointment of U.S. agency, Licensing Street, to represent the “


” brand in North America.

“We are delighted that ‘Molang’ will join Licensing Street’s list of outstanding and successful IPs,” says Alexandra Algard Mikanowski, licensing and merchandising director, Millimages. “Licensing Street’s approach to L&M, in particular their strength in retail development, is an ideal match for this iconic brand as it builds on its huge popularity with Gen Z and millennial audiences, both on social and on shelves. We look forward to working together to ensure every American fan has a gorgeous ‘Molang’ plushie by the end of the year!”

“‘Molang’ is all about kindness, joy and positivity, with a unique and instantly recognizable style,” says Jason Korfine, partner, Licensing Street. “We look forward to finding new ways to expand this message with exciting new concepts in fashion, accessories, home

décor, stationery and more.”

Recent global deals for “Molang” that cover the U.S. include launching a YouTube channel in June featuring “Molang” as an influencer and a

73-piece apparel capsule collection aimed at the 16-35-year-old market


See Millimages’ "Molang" on stand A230 at

Brand Licensing Europe

, Oct. 4-6, ExCeL, London.

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