
June 2, 2023

, a technology-enabled Japanese restaurant concept serving through a revolving sushi service model, has announced its latest prize (or Bikkura Pon) collaboration: the sushi chain’s first partnership with
Warner Bros. Discovery Global Consumer Products
for the
series, “We Bare Bears.”
Kura Sushi’s proprietary Bikkura Pon Prize System, part of the brand’s interactive and tech-driven dining experience, comprises a prize machine, touch panel and plate disposal slot located at every table in the restaurant. Connected via sensors, the touch panel registers the number of plates dispensed into the plate disposal slot. For every fifteen plates inserted, a single “We Bare Bears” x Kura Sushi Bikkura Pon prize is automatically dispensed randomly from the prize machine for guests to take home.
Exclusively available this summer at all Kura Revolving Sushi Bar U.S. restaurants from June 1 to July 31, the new “We Bare Bears” x Kura Sushi Bikkura Pon prize collection includes
“We are bear-y excited to partner with Warner Bros. Discovery Global Consumer Products and bring the cave mates to Kura Revolving Sushi Bar,” says Sally Kurosaki, promotions and licensing manager, Kura Sushi USA. “‘We Bare Bears’ and Kura Sushi provide fun and uplifting entertainment for all ages, and we are confident our guests will absolutely love this adorable Bikkura Pon collaboration as much as we do.”
Guests will receive a randomized limited time “We Bare Bears” x Kura Sushi Bikkura Pon prize collectible for every fifteen sushi plates when they dine in or order online while supplies last. Prizes are also available for individual purchase.
Rounding out the exclusive collaboration, Kura Sushi Rewards Members will be eligible to receive a limited-edition “We Bare Bears” x Kura Sushi three-piece cup set for every $60 spent in the restaurant (excluding coupon, tax and tip) June 7-11. Quantities are limited and not guaranteed. In-store giveaway dates are subject to change.
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