ITV Studios Global Entertainment has tapped Hengxin Shambala Kids (Guangzhou) Cultural Industry Development (HSK) to serve as the master toy partner for its upcoming series “Robozuna” and Bandai to act as the program’s U.K. distributor.
June 27, 2018
ITV Studios Global Entertainment has tapped Hengxin Shambala Kids (Guangzhou) Cultural Industry Development (HSK) to serve as the master toy partner for its upcoming series “Robozuna” and Bandai to act as the program’s U.K. distributor.
“Robozuna” is a Netflix original series that follows 14-year-old Ariston and his homemade robot, Mangle.
HSK will develop and manufacture the “Robozuna” toy collection which will initially include a range of dueling robots from the show, such as collectible 2.5-inch Battle ‘n Stack Combatabots, 5-inch Battling Feature robots, Transporter Vehicle Playset, Role Play and a 12-inch Mega Mangle figurine.
“We are delighted to be working with ITV and HSK on this exciting project. 'Robozuna' will be a great addition to our 2019 portfolio” says Nic Aldridge, managing director, Bandai U.K. “Having seen the series’ content and supporting online material, we feel that it will translate perfectly into a strong toy line. We know that the robot battling play pattern will resonate with our target audience of boys ages 4 to 9. We believe that 'Robozuna' is the breath of fresh air that the boys action figure market is looking for.”
The toy line is set to debut during spring/summer 2019 and will roll out after the series airs in the fall.
Additional offerings will be released beginning in fall/winter 2019.
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