March 22, 2023
has announced the “Barbie Dreamhouse Challenge” hosted by supermodel, designer, author and entrepreneur, Ashley Graham, and featuring eight teams of HGTV superstars as they transform a Southern California home into a real-life Barbie Dreamhouse. In the end, one passionate
“By aligning two admired brands – HGTV and Mattel’s Barbie – and mobilizing the power of the best-in-class portfolio of
, ‘Barbie Dreamhouse Challenge’ will deliver a unique, visually stunning payoff for millions of fans who want to see their favorite HGTV stars bring a treasured childhood icon to life,” says Loren Ruch, head, content, HGTV.
“I cannot wait to see Barbie’s signature style get the life-sized treatment in an actual home,” says Graham.
created a one-of-a-kind doll of me back in 2016. It feels like such a full-circle moment now that I have a hand in the creation of her real-life Dreamhouse.”
During the series, 15 HGTV home-design and renovation experts and one Food Network chef will participate in the creation of Barbie’s Dreamhouse. Teams will overhaul areas of the home with an era-specific style, such as an early 1960s atomic age kitchen, a ’70s disco vibe for Ken’s Den and a main bedroom decked out in ’80s glam.
Food Network will also integrate Barbie-inspired elements into its “Summer Baking Championship” and “Beachside Brawl.”
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