BBC Studios has launched its official “Hey Duggee” Pinterest page this month, which includes activities, arts and crafts and baking recipes, further expanding the brand’s digital “paw-print.”

Learning content has performed well on the “Hey Duggee” YouTube channel with a range of videos providing support to parents that are home schooling. “Hey Duggee” social media channels are also playing a supporting role, sharing a range of relevant content for the lockdown and uses the show’s popular characters to celebrate the positive moments during these times. For example, “The Hey Duggee Stay At Home Badge” video formed part of a series of shorts featured in the BBC’s “Staying Home” campaign.

This was followed by “The Handwashing Badge,” which adapted the “Stick Song” from the show, to inspire little ones to wash their hands. The video posted across all “Duggee” digital channels and achieved 97,000 views in its first 24 hours.

Downloadable bespoke templates and coloring sheets have proved popular with parents and children as well. A post on the Facebook channel, which encouraged families to use a “Hey Duggee”-themed template card and send it to their grandparents in isolation, was well-received by audiences. Viewers have also taken to the “Hey Duggee” rainbow coloring sheets, using them to create artwork at home, and “Hey Duggee” is part of The Design Museum’s Young Design Museum strand, with activity sheets featuring Duggee and the squirrels updated each week.

“It’s been incredibly rewarding for the team to see such fantastic levels of engagement from our ‘Hey Duggee’ fan community,” says Harriet Newby-Hill, children’s global brand director, BBC Studios. “We’ve loved all the fabulous creations from our young fans and seen a great deal of positive comments from parents in response to the inspiring and fun activities we’ve curated for our digital channels.”

Brand new episodes of “Hey Duggee” season three are set to air on CBeebies in June.